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File Preparation - Logos & Graphics
 

 

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File Preparation - Logos

 Spot Color
  
 Full Color
 Resolution: 600 dpi resolution.  
File Type: PNG (Recommended), JPG.  
Color Mode: Bitmap

Your image size may vary, generally a logo size on a business card is approx. .75 x .75 inch.  We recommend to design 1 x 1 inch (600 x 600 dpi), then size to fit on the editor.   The resolution should match or the image will scale to match.

As a bitmapped, black and white image, the ink color is determined in the editor. 

Two color images.

If your logo has two colors.  You will need to save two files, one for each color.  The image size should be IDENTICAL to each other so that when they are overlayed, the color registration is exact.

Name each file to include the color name, so that it’s easy to manage in the editor.

Images copied from websites are generally not acceptable.  As they are 72 dpi, standard, and the image quality is too poor for print reproduction

Resolution: 350 dpi resolution. 
File Type: PNG (Recommended), JPG. 
Color Mode: RGB

Your image size may vary, generally a logo size on a business card is approx. .75 x .75 inch.  We recommend to design 1 x 1 inch (350 x 350 dpi), then size to fit on the editor.   The resolution should match or the image will scale to match.

Images copied from websites are generally not acceptable.  As they are 72 dpi, standard, and the image quality is too poor for print reproduction.
 












The file should be a flat graphic, though all are acceptable, it is recommended to use PNG files.
The compression used in other formats can cause a loss of image quality.